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The FactorMAX Prospect Management System is designed to introduce those proven "guerrilla" prospecting techniques used so successfully for years by stockbrokers and agents in the investment securities and insurance industries to business development personnel and independent consultants in the factoring and asset-based lending industries. The "system" is comprised of two important components...

Max Marketing... includes a well written, comprehensive guide to modern direct marketing methods as they pertain to business development personnel and independent consultants operating in the factoring and asset-based lending industries. Max Marketing incorporates detailed instruction and a heavy emphasis on the business generating characteristics of telephone marketing, seminar presentations, and networking as foundations for rapid prospect generation and new account development.

FactorMAX Prospect Management Software... provides the critical "state-of-the-art" database and records management and support vitally necessary when implementing the aggressive prospecting, marketing, and networking strategies introduced to subscribers through Max Marketing. Unlike traditional over-the-counter contact-only management software, FactorMAX provides the user with pre-configured and integrated prospect, contact, and network managers to quickly implement and support those marketing strategies that are particular to specific prospecting functions. With its unique system of not one but nine dedicated managers, FactorMAX provides BDOs and financial consultants with the necessary tools to become top producers in the factoring and asset-based lending industries.

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